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WHO WE ARE ?

THE GROUPE LGE

 

– Created in 1966 in Grenoble, France

– Later established throughout Europe in 2002

– 103 centers, 89 in France

94 Laser Game Evolution | 9 Laser Lander

– International expansion

– 29.5 million€ gross revenue in 2016

LGE 2017 WHO WE ARE ?

LASER GAME ENTREPRISE

Marketing Strategy
Commercial development
Bank relationships and funding
Accounting
Online sales platform
Management of Integrated Centers

LASER GAME EQUIPEMENT

Research and Development
Equipment Maintenance
New Games
New Modules

LASER GAME COMMUNICATION

Communication strategies
Marketing development
Network Animation
Partnerships
Graphic images
Design

WHO WE ARE ?

Patrick FOURNIER President of LGE Group

Developer of the game 100% laser
Creator of the Laser Game® brand
Developer of new concepts
Manager of national and international markets

XAVIER POUILLAT General Director

Designer of the game 100% laser

R&D project chief officer

ERIC LAFFARGUE Director of Development

Marketing Group brands

Innovative solutions research
Supervises project implementation

WHO WE ARE ?
WHO WE ARE ?
WHO WE ARE ?

Nos activités

LASER GAME EVOLUTION

Evolution Laser Game is a laser shooting game where participants play
against each other in order to score as many points as they can in a
dark labyrinth setting consisting of several different levels. The Laser
Game technology which is exclusive to 100% laser allows for shooting
accuracy while players run through the game zones. They can also play
in the position they prefer (with two hands or one).

YOO MOOV STATIONS

Yoo moov stations is the very first hyper spatial amusement park with
more than 2000 m². It’s a theme park where your astroguides help you
complete your mission through 6 unique interactive stations. Between
friends, with family or colleagues, face the hyper spatial challenges
offered to you in our indoor leisure center.

VR QUEST

Put on your virtual reality headset and enter into strange worlds to
experience thrilling and impressive adventures.
Your first step will begin in Minotaur’s Maze where you will encounter
hordes of skeletons, walk along walls 50m over the ocean to then launch
yourself into the depth of mazes in order to fight the terrible guardian.

LASER GAME EVOLUTION : LEADER ON THE FRENCH LASER TAG MARKET

36% market shares

Groupe LGE 36%
103 centers

  • Megazone 30%
  • Laser Quest 13%
  • Laser Max 13%
  • Divers 8%
  • Laser Game Evolution 36%
LGE’S FEATURES

– 100% laser technology

– Design, Security and robustness

– 3 firing modes

– LED colored screen / Direct statistics

– Unique and safe labyrinths

– Non-mixed game groups

– Personalised games

– A communication based on
fewer guns, more fun

LGE’S ATTENDANCE RATE

– 650 375 games playes in 2016
– 6 181 514 games played which represent 4 074 648 single customers
– Nearly 1/4 of the players come for the first time

  • Regular customers 16%
  • Loyal customers 4%
  • 1st time 24%
  • Occasional customers 56%
LGE’S ATTENDANCE RATE

32% of players are kids
around 7-12 years old

  • Women 6%
  • Girls 11%
  • Young ladies 17%
  • Men 12%
  • Young men 32%
  • Boys 21%

34% of players are women

LGE 2017 HIGH LOYALTY RATES

99 %

Satisfied or highly satisfied customers !

  • Satisfied 25%
  • Neither satisfied nor unsatisfied 1%
  • Highly satisfied 74%

94 %

willing to come back within the next 3 months 

  • Certainly 24%
  • No 1%
  • Yes 70%
  • Maybe 5%
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THREE TARGETS TYPES

FAMILY / KIDS

– Wednesdays and weekends
– School holidays (day care centres)
– Birthdays

YOUNG ADULTS

– Evenings
– Happy Games (between 6pm to
9pm)

BUSINESSES

– During the day/evening
– Special business offers
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THE LASER BIRTHDAY

112 053 BIRTHDAYS IN 2016

CONDUCIVE TO RECRUITMENT
33 % OF GAMES

  • 1 344 634 kids in 2016

  • 9 338 birthdays celebrated/month

  • OTHERS 3%
  • DAY CARE CENTERS 10%
  • BIRTHDAYS 33%
  • CLASSIC GAMES 54%
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